We are students at the University of Washington who love entrepreneurship. James Zagorski is our CEO, Rory Holland is our COO, and Mikey Phillips is our CFO.

The Ski Hugger is latest product to launch; improving the way Yew get to the mountain. We are excited to continue expansion of our apparel line during this time as well.

Yew Ride has one goal in mind; to improve your ski day before you set foot on the mountain. To do this we are taking a holistic approach to snow sports by creating a brand that goes beyond its products, cultivating a community of people that can come together and enjoy the ride. We are focused on creating products that solve problems, apparel that you enjoy, and friendships that will last a lifetime, so you can #StrapInAndGoRide